While cranberries still account for the bulk of Ocean Spray's operations, grapefruit growers were added to the cooperative in 1976, providing the basis for a broader product line and fortifying its presence in the consumer market. The cooperative also provides the food industry and commercial clients with cranberry ingredients such as frozen cranberries, sweetened dried cranberries, and concentrate. Once known only as a seasonal cranberry sauce business, Ocean Spray now markets blended juice drinks, bottled juices, juice concentrate, fresh fruits, sweetened dried cranberry snacks and trail mixes under the Craisins brand, and several other items to both retail and foodservice outlets year-round. Since its beginning, Ocean Spray has functioned as a grower-owned agricultural cooperative however, its strong emphasis on new product introduction, advertising, and packaging places it in direct competition with many publicly owned companies. A leader in the marketing of shelf-stable juice drinks, Ocean Spray is responsible for two-thirds of the cranberries sold worldwide. Ocean Spray Cranberries, Inc., is a marketing cooperative owned by more than 750 cranberry and grapefruit growers in the United States and Canada.
NAIC: 311421 Fruit and Vegetable Canning 311423 Dried and Dehydrated Food Manufacturing 311411 Frozen Fruit, Juice, and Vegetable Manufacturing Incorporated: 1930 as Cranberry Canners, Inc. Lakeville-Middleboro, Massachusetts 02347-1339
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